Brand is the first thing that comes to your mind when speaking of shopping. It is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brand could possibly be vital to the success of a business. Brand awareness would tell exactly how well customers are familiar with the products and brand image might be the key to the customer’s shopping choice.
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Recommended ideas:
1. What to look for when designing a brand?
2. Advantages brand could brings.
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